Source: https://www.youtube.com/watch?v=Im-JIY8PxOQ&list=PLqdgnWcKuKeKGsYd3hJiRSqUIJ3T76ene&index=2
Berry tasty: BreedingValue featured in Horizon Magazine
BreedingValue has just been featured in the HORIZON: The EU Research & Innovation magazine. The article titled "Berry tasty: the fruits emerging from new breeding and processing“ explains how research is helping strawberries and raspberries become more resilient to climate change and snacks become healthier.
Prof. Bruno Mezzetti, of the Marche Polytechnic University in Italy and coordinator of the BreedingValue project explains that the BreedingValue project aims to "increase the genetic diversity of cultivated strawberries, raspberries and blueberries in a bid to make them more resilient while retaining the traits – taste, texture and smell – craved by consumers“.
The article also highlights that the EU berry sector can meet the increasing consumer demand and refers to Dr Tuuli Haikonen, a researcher at the Natural Resources Institute Finland involved in BreedingValue who says that "it’s important to make sure that people have berries available at reasonable prices and good quality and that they maintain taste“.
The full HORIZON article is available here for further reading: https://projects.research-and-innovation.ec.europa.eu/en/horizon-magazine/berry-tasty-fruits-emerging-new-breeding-and-processing